Quikr dives deeper into on-demand beauty segment with acquisition of ZapLuk

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Classifieds firm Quikr has made a major gain in the on-demand beauty sector and announced that it is acquiring service provider ZapLuk. The move will also be able to provide a significant boost to the former’s rapidly growing AtHomeDiva business, that caters to offering beauty and related services at your place of residence.

Quikr has really been doubling down upon the beauty and wellness space in recent times. This for instance, is the company’s second acquisition in the space, following that of Salosa in May. It’s AtHomeDive is gettting real popular among customers as well and is among one of the most used services offered by Quikr.

Speaking on the topic, PD Sundar, Head of QuikrServices, said,

ZapLuk s operational strengths, trained pool of stylists and professionals and highly engaged user base in the Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva brand in these markets rapidly.

Adding that AtHomeDiva was seeing rapid growth with the number of request rising by almost 100 percent every month. Acquiring ZapLuk will significantly boost its resources considering that ZapLuk s co-founder Lavanya Hariharan will be moving over to AtHomeDiva with over 50 stylists and professionals in tow.

Speaking on the topic, Lavanya Hariharan said,

Quikr offers immense scope through its various categories that can be cross-leveraged for the beauty services business. This is a huge step forward for our team and a move that will bring us further fast growth.

Post the integration of ZapLuk’s portfolio with its own, Quikr will be able to offer comprehensive, at-home service options. Initially, the services will be offered in cities like Bengaluru, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad,but we can depend upon Quikr to roll it to other cities as soon as it hits it off with customers.

Interestingly, Lavanya in not one of the original founders of Zapluk. The company was founded by Manan Maheshwari and Mahesh Teja Gogineni in August 2015. It acquired Chennai-based competitor Pamperazi in June this year with Lavanya Hariharan joining Zapluk after the acquisition. The other founders will be moving on to other business pursuits post the Quikr acquisition.

As an online classifieds provider, Quikr is doing pretty well. The company caters to over 100,000 consumers pan-India every day across 80+ categories. This extremely diverse portfolio allows Quikr to shift its strategy according to increasing or decreasing demands in a particular niche.

On-demand beauty and wellness has seen a huge growth in recent times. With startups as well as established companies taking an interest in catering to the beauty and wellness needs of folks, the segment is seeing significant action. Realizing this, Quikr first rebranded the niche to AtHomeDiva in July, projecting it as a separate platform to visit to fulfill all your beauty related needs.  From hair, skin treatments to make-up services and special packages, the place has it all and continues to grow.

AtHomeDiva proved to be an instant hit and managed to scale rapidly on both demand and supply side without Quikr going to the trouble of heavy marketing, as is the norm with most new products. This has probably led to the Quikr brass recognizing the immense potential in the niche, leading to attempts to enhance the platform through acquisitions.

The classifieds firm then augmented its offerings by acquiring Salosa back in May. The company had then stated that with a value close to USD 5 billion in India, Beauty services market was a critical part of Quikr Services.  The company had also pointed towards the increasing number of requests for services from Tier-I and Tier-II cities on our platform as its reasons for deciding to invest almost INR 250 crore in the vertical.

The company has no dearth of funds and to date, has managed to raise almost $346 million from a group of investors that includes names like Tiger Global Management. Its currently dividing its focus across 5 categories that include automobiles, real estate, jobs, services and customer-to-customer sales. With over 30 million uniques visitors every month and a presence across 1000 cities, it remains the country’s largest online classifieds market, despite tough competition from the likes of OLX.

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