So while Whatsapp brings in fresh new updates with more features, Freecharge here in India, is bringing in something really handy. Cashing in the popularity of the over 1 Billion-users-strong IM app, Snapdeal owned digital wallet FreeCharge has introduced a new feature using which users can send money to their contacts via Whatsapp.
According to an announcement by the FreeCharge team , this new feature is the next level of ‘Chat n Pay’ feature which was recently launched on FreeCharge.
Chat n Pay basically allows a user to transfer his/her Freecharge wallet to another Freecharge account wallet using chat based communication. The feature is aimed towards making Person-to-Person (P2P) and Person-to-Merchant (P2M) digital payments easier.
Now, with integrating Whatsapp with this feature, Freecharge wants to take social payments to the next level. In the words of Govind Rajan, COO, Freecharge,
Social payments is a key pillar for a great customer experience and a stepping stone to building habit commerce. We have taken social payments to the next level by enabling consumers to pay via social platforms like WhatsApp. We are confident that this step will make digital payments a part of daily life of Indians and Freecharge will be at the heart of it as the Payments Operating System for a Digital India.
In order to send Freecharge money via Whatsapp, users have to enable Freecharge in accessibility settings by going to “Freecharge on WhatsApp” option from the Freecharge Menu of their Android apps. After this step, they can simply open Whatsapp and type the amount followed by FC (for example, 100FC). They can choose any of the options- send/request money or recharge and they are good to go.
The feature certainly looks like an exciting feature and may attract more users to Freecharge platform given the immense popularity of Whatsapp.
Freecharge was acquired by Snapdeal for $400 million in one of the most expensive and talked about acquisitions in Indian startup ecosystem last year. And the company has just moved forward from there.
And the wallte hasn’t disappointed — both the company and the customers. It has witnessed a phenomenal growth since launch, first recording over a million subscribers within a week of the wallet’s launch and then reaching 1 million transactions a day within 4 months of its launch.
But despite these high growth figures, Freecharge still has to go a long way before it gives serious competition to PayTm whose active user base recently increased five times in one year, reaching a staggering 122 million active users.