Parentlane, a technology company focused on child development has raised an undisclosed amount in an angel round of funding. Parentlane is a personalized app based platform for baby care & child development which guides parents with personalized, trusted and timely advice and tips on overall child development milestones.
The funding round was led by Sujeet Kumar (Former President – Flipkart), Aprameya (Founder, Taxiforsure), Sumit Jain (Co-Founder & CEO, Commonfloor.com), Subramanya Venkat (Ex-Managing Partner, Bessemer Venture Partners & Co-Founder-Fisdom.com), Venk (Managing Partner – NuVentures), Ravi Machani (IndiVillage LLP), Hitesh Gupta (Founder – Vcbytes), Rohit Choudhary (Hortonworks) and others.
Parentlane will use this round of funding primarily on product development and mobile technology to enhance value delivery, user experience and engagement rate on the platform. The funding will also be used to do selective and targeted marketing to build its community base & content.
On the funding, Vijay Anand, CEO and Co-founder, said,
“This round of funding, by marquee names in the investor community has energized us to pursue our business objectives with focus and alacrity. Our plans for 2016 include investments in product development and technology to deliver personalized value & experience to Parentlane community in an engaging platform.”
Parentlane claims to be India’s first social platform to guide parents with personalized & trusted advice on the overall development of their child from the time the child is born till 8 years which are considered to be the most critical lifecycle stage for any human being.
Using best of breed technology, the company will be leveraging Data Science & Machine Learning extensively to map child development and thereby deliver personalized recommendation to the community engaging on the platform.
The platform will provide a variety of relevant content on baby care & child development, parenting tips, activities for kids and food recipes .This app will deliver personalized & trusted resources, tips and recommendations to parents during all stages of their child’s development.
With over 70% of new age parents living in nuclear families with limited support, Parentlane aims to empower these parents with relevant information at the right time and right stage of their child development.
This will help them track the progress of their child in overall child development areas via a trusted network of fellow parents and experts.
It also allows parents to easily record and securely share pictures or notes of their child development progress with a relevant group of people connected with their network and share their experiences by creating posts covering all aspects of child development.
Parentlane was founded in December last year and is incubated at Accel Partners Start-Up Pad.