Eros International, the big name production banner dealing in Indian movies, has partnered with Amazon to offer its on demand video service ErosNow on Amazon Fire TV. Through this partnership, EronNow will be able to offer its huge library of the latest Hindi, Tamil and other Indian language titles to users of Amazon Fire TV across the US, UK and Western Europe.
Announcing the partership with Amazon, Rishika Lulla Singh CEO of Eros Digital said,
As market leaders in the film business, we always strive to bring the best of Indian entertainment to global audiences. Our partnership with a leading player like Amazon Fire TV is in line with our platform-agnostic strategy which will help us to reach key geographies like the USA, UK and Western Europe, offering them a compelling array of Bollywood and regional language content.
The content will be available via ErosNow app which can be accessed on Amazon store. It can be viewed on TV, mobile, tablet and web via Fire TV.Users in new geographies will be able to enjoy all features of Eros Now such as content customisation, video progression, etc.
They will be able to curate a personalised watch list of movies and can also resume watching content from where they left in the last session.
Under this partnership, Amazon will also help in marketing the ErosNow service and promoting the app across all relevant geographies with Amazon Fire TV.
ErosNow currently has 37 million plus users registered on its platform. In addition to a library of movies,it also offers premium television shows, music videos and audio tracks to its users.
Back home in India, Eros Now competes with a growing number of on-demand video services. These include Star Tv’s Hotstar, Viacom’s VOOT, Singapore headquartered HOOQ along with the recently entered US giant Netflix.
With a growing number of smartphones and internet connectivity across India, this number is expected to increase further in coming years to tap huge potential of video streaming market in the country.