Online doctor discovery platform and one of the most heavily funded startups in the healthcare segment, Practo does not want users to use its app for just discovering medical professionals when they are ill. The startup is planning to take care of all healthcare needs, be it finding doctors, ordering medicines, offering free medical advice by experts, or providing high-quality fitness information. And it is expanding its services to include all these offerings encouraging users to visit its app even when they are not ill.
According to a report in Livemint, Practo has introduced new services like Practo Order for medicine delivery services (currently available in Bangalore); Practo Consult for free answers from verified doctors, and Practo Health feed for high-quality health and fitness information.
The company recently tied up with Twitter to create a new social handle called AskPracto, which is an integration of Practo Consult, and allows users to get instant replies on Twitter from verified doctors listed on its website and mobile apps.
In addition to above, the startup has also entered the beauty and wellness segment. According to its founder and chief executive Shashank N.D., these new services and initiatives will help in making it a compelling proposition to be used at least once a week if not more.
“We want to make sure that you don’t need to be unwell to come to our platform,” said Shashank. These new initiatives, especially medicine ordering and consultation, will also open other sources of revenues for the startup from existing users who are currently limited to using its platform for only finding doctors.
At present, the company earns revenues from its subscription-based online practice management software for doctors called Practo Ray; a cloud telephony solution called Practo Hello, and a sponsored listing service for hospitals and clinics, Practo Reach.
Founded in 2008, Practo has raised nearly $124 million in funding across 3 rounds from renowned investors like Tencent, Sequoia Capital, Matrix Partners, and Google Capital . It was valued at $500 million during its latest round of $90 million in August 2015.
The company claims to facilitate 10-12 million monthly searches on its platform which has 200,000 doctors, 10,000 hospitals, 8,000 diagnostic centres and 4,000 wellness and fitness centres registered on it.
It is also one of the few Indian startups to expand globally and is present in 15 countries and over 50 cities across the globe including major Southeast Asian countries like Singapore and Philippines.