In a bid to support and propagate the Delhi government’s odd-even formula for automobiles in Delhi-NCR, Ola has rolled out its own campaign, pretty much similar to what it rolled out previously. Theres a change this time — and big one at that — no surge pricing, for a limited period.
Not only will the company have teams of on ground volunteers to direct folks to the nearest ride pooling option, but the company is also temporarily pulling out surge pricing from the city.
Speaking on the topic, Deep Singh, Business Head North at Ola cabs said,
To make Govt’s Odd Even initiative a success, Ola has temporarily pulled out Peak Pricing in Delhi NCR. We have also rolled out an on-ground campaign where volunteers are spreading the message of ride-sharing and car-pooling in support of the scheme. Ola remains committed to a clean and green Delhi.
He also added,
Ola’s shared mobility solutions including Ola Share and Ola Shuttle have seen tremendous response and adoption from users in the region. A lot of demand is being witnessed in business districts, around metro stations and other popular areas in the city.
That cab aggregators are putting so much effort into the campaign is not so much from goodwill as from their own business interests. Once the formula takes root, ride pooling is what the people will have to turn to in order to travel.
Ola has already been working to reduce pollution in the city with almost 100 percent of demand in the city met by CNG operated vehicles.
For those who are unaware of the recent developments, the Odd-Even formulae is the Delhi government’s attempt to curb the increasing levels of pollution in the capital. Under this scheme, cars with a number plate ending in either an odd or an even number will be allowed on the streets on a particular day.
Meanwhile, surge pricing will also be removed on a temporary basis. Ola should hope that the Delhi government doesnt take a leaf out of the Karnataka governments book, which recently set a cap on Uber’s surge pricing plans for Bangalore.