An entrepreneur has to solve many problems- not just the customer problems with his/her product or service but also problems while setting up the company. These include dealing with regulations, proper mentors, contacting venture capitalists and so on. The government of India is now setting up a hotline on the micro-blogging website Twitter — to be functional starting April 21st — to address these problems of entrepreneurs in India.
Hotline named as Twitter Seva is expected to launch on April 21. It will help the entrepreneurs in getting funding, support or any other assistance from the government.
It is a very active grievance redressal mechanism through social media because most of the entrepreneurs that the ministry caters to are already online, so using Twitter to solve their problems makes sense,
said a government official on the condition of anonymity.
A team of senior officials and ministers from commerce and industry will be deployed behind the scenes of Twitter Seva. They will help entrepreneurs and startups to get connected to venture capitalists, incubation centres, and other stakeholders. They will also assist them in getting the required clearances.
The service is being modelled after the hugely successful use of Twitter by the Railway and Power Ministry to address the customer grievances and interact with common people.
Although a similar service is already being run by the government through its official twitter accounts, but right now the process is manual where ministers need to check the tweets on a daily basis and redirect them to the concerned officials and then revert back to people with a response.
Twitter Seva will run on a fully automatic software which will automatically route the grievances in real time to the concerned officials. These officials would work on them and then feed the results back to the persons who raised them.
This is another effort by the Indian government in its series on initiatives under the Startup India Standup India plan to boost entrepreneurship and startups in the country. Recently, Department of Industrial Policy and Promotion (DIPP) had also launched a dedicated web portal and a mobile app.
This serves as a single point contact for all startups to get multiple things done- registration in a day, getting clearances and approvals, getting information about tax benefits and incubation facilities, and applying for all the schemes under Startup India Standup India through the portal.