The rumor mill has constantly been buzzing with speculation over a super premium surface phone, that had 2016 as it’s expected launch year. While the rumors are still as strong as ever, the expected date of arrival has been shifted to 2017.
What’s more, fresh news arriving from various sources put down the number of models of the device as 3. Along with a regular, consumer model, users can also expect to get their hands upon a high end business and an enthusiast model. The notion of three devices is further strengthened by something CEO Satya Nadella said back in 2015,
We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.
Hmm, the news is certainly interesting. Surface devices are premium and don’t come cheap. That being said, you just have to consider the possibility of Microsoft downing the shutters on its lumia brand to put two and two together.
And downing the shutter is about the right word. Although Lumias still have a significant, no, overwhelming market share in the devices running Windows 10, the range has seen several product cancellations and rollbacks.
After struggling unsuccessfully for years and years against the Android and the iOS, Microsoft may be moving out of the arena at the lower levels. The company may be looking to lavish all its technology, all its attention upon premium smartphones that it will then project as serious contender to devices from other manufacturers.
The strategy certainly makes sense. The company’s move into mobile segment after its Nokia acquisition, hasn’t really yielded any particular fruits. In fact, the surface range has been one of its most talked about, albeit expensive, handheld device.
So now what we have is a Microsoft, that is probably looking to start over again, in the segment. The company’s hardware can not be denied and its software is also looking up, particularly with the latest, stable Windows 10 mobile build. Meanwhile, the company is stilling sitting tightly upon any and all details.