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Amazon Planning To Buy A Stake In Digital Mapping Service HERE, Might Also Lend Its Cloud Expertise For The Same

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Remember HERE? The popular digital mapping unit of Nokia which was sold last year to a consortium of automobile makers namely Daimler (Mercedes), BMW, and Audi for $2.8 billion. These makers, who plan to integrate HERE with their self-driving cars, are reportedly looking for new partners and name of Amazon has emerged as a potential buyer of stakes according to a report by Reuters.

However, if you are thinking that Amazon has suddenly developed an interest in self-driving cars (like other top tech giants), that is not the case.

The makers want the cloud computing services of Amazon Web Services for the efficient management of high volume of data generated by the mapping service of HERE. As for Amazon, the e-commerce to everything giant is looking to use real-time and accurate HERE maps to strengthen its logistics network and improving its delivery services.

This is also more important because the company is planning to launch new one- and two-hour delivery services in major cities of the United States and Europe. And HERE can prove highly beneficial for executing these services properly.

The companies involved have refused to comment on these reports if they are really in talks with Amazon. However, the German consortium has made it quite clear even in past that they were open for partnerships with new players to share the HERE navigation system.

BMW, without commenting on the report of a possible partnership with Amazon, reiterated this view and said,

The new owners Audi, Daimler, and BMW have said from the start that they are open for new partners to join. We have noticed that there is lots of interest not only from potential partners from within the automotive industry but also from other sectors.

More partners also mean more data from the traffic on roads to the HERE maps, thereby further improving the accuracy of the system. This will also help the automakers spread the huge price they have paid for HERE.

The other companies which are interested in HERE, include automobile companies Ford, Renault and automotive supplier Continental.


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