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Apple Working On An Unscripted TV Series On Apps And Their Developers

iPhones / tech / gadget
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Mobile applications have become a huge part of our lives. Everyone of us is familiar with them and use them for a major part of the day, and yet, we usually know so little about the process of development and virtually nothing about the developers. Well, to bridge this gap, Apple is working upon an unscripted TV series about apps and app developers.

The concept is certainly intriguing and such a show — if it materializes — should answer a lot of questions. Speaking for myself, I would love to know about the whole thought process that leads a developer to arrive at a particular application.

Apple appears to be pretty serious about the show, although it’s currently doing its best to keep it under wraps. While virtually nothing is known about the cast, schedule, timeline, leanght of the episodes,  Musician and TV executives Ben Silverman and Howard T. Owens are known to be part of the team.

Speaking on the topic, Eddy Cue, Apple’s senior vice president of Internet software and services, told the New York Post,

One of the things with the app store that was always great about it was the great ideas that people had to build things and create things

Hmm. Maybe it is just me, but I do get the feeling that the show might just acquire some advertising/marketing tendencies in Apple’s favor, at some point.

Meanwhile, the attempt will mark Apple’s first serious foray into the field of moving pictures outside music. While it did get into several documentaries that were centered around music, this is the first time that it will be backing a full series.

However, that does not mean that it’s walking the path to become Netflix or YouTube. At least that’s what Cue said, though you cant really know thses things for sure, when they have corporations involved. The business may turn out to be profitable and Apple may just decide to get into it full time. After all, its been flirting with broadcast and streaming services for years.

Apple’s involvement isn’t just on the surface either. While the company refused to comment on if it was providing financial backing to the show, it did say that its involvement was “more than just lending its name”.

However, that is just plain speculation at this point. The company may actually want to depict and perhaps increase interest in the applications available on its store. The content is also expected to be distributed across Apple devices, thus increasing device engagement with users. And let’s not forget all the possibilities of revenue generation brought by a successful TV series.

Well, let’s await Apple’s maiden show. The series is already well into pre-production, although there has been no word on a possible release schedule.


A bibliophile and a business enthusiast.

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