Google’s annual developer day arrived again and the company made the occasion even more special by announcing a bunch of brand new APIs. Some of the the newly announced packages will help developers in managing virtual goods and currencies, make it easier for players to record and share videos.
More importantly, the company has also introduced an all new ad type that will let new players try out a game for 10 minutes to right from the mobile search results page.
The last of these features is perhaps the most interesting. Google announced its intentions to allow users to run apps from the search page, without having to download or install them — by streaming them in real time from its servers — quite a while ago.
However, the feature was limited mostly to static apps — until now. Users will now be able to play games for a period of 10 minutes — without downloading or installing it. Before you hop off to test the new feature, make sure that you are connected to Wi-Fi — A perquisite for the try button to appear next to the game on the search page, considering that you will be streaming the game in real time from Google.
Next up, Google is making advertising more intelligent and precise. A couple of features rolling out next week will grant developers the ability to target ads to users who spent more than 30 minutes playing games (or who played any Google Play Games game) within the last 30 days. There is also a predictive service that will let developers know which users are likely to spend money on their game, as opposed to those likely to drop out.
Incidentally, Google also remarked on the increasing engagement of games, mentioning that the number of apps with over 1 million downloads, had received an impressive 50% boost.
Google is also adding a separate portion for indie developers on the Play Store. As per the company, the new new section will bring the “amazing games built by indie developers” to the fore.
Users, who have long possessed the ability to record and upload videos of their gameplay to YouTube, will now be able to stream to the community — in real time — as well. The public release of the feature however, will take a few months. Finally, developers will soon be able to monitor and vary the economic parameters of their game in real time — a very important concept for games like Clash Of Clans, which can now be modified without having to force users to download the updated version from the Play Store.