In the age of social media, celebrities are connected to the real world like never before. A single tweet from a prominent celebrity has the potential to stir masses (whoops Aamir & Snapdeal!), both in a positive and negative sense. And such influence can be incredibly useful to the advertisers looking to make their offerings go ‘viral’ through celebrities. A new disruptive platform called YRal is meant to do the same.
AdLift, a leading global digital marketing agency and YouWeCan Ventures, the Yuvraj Singh floated angel investment firm have together launched YRal, to seamlessly connect advertisers with celebrities by leveraging their social media network. YRal delivers the right audience and scalable reach to its advertisers by leveraging modern social media platforms.
It provides registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.
We want to transform the way celebrities engage with brands – making it a whole lot easier and faster for advertisers to efficiently connect with the right celebrities. Yral is our first foray into the digital space – we’re excited to partner with AdLift in making this happen.
said Yuvraj Singh.
Globally, advertiser-paid social media spend is slated to increase 26% in 2016 and will reach $29.91 Billion, representing 15% of all digital ad spending. In Asia-Pacific, year-over-year growth is stronger – 30.6% with $9.6 Billion in social media ad spending.
As more brands and businesses adopt paid social media advertising, YRal provides the right tools to advertisers to help them scale their social media initiatives and enhance their reach through celebrities and brand advocates.
According to Nishant Singhal, Founder & Chief Investment Officer of YouWeCan Ventures, the total reach of the top 50 celebrities in India is close to 100M which is 33% of India’s Internet population.
Digital marketing spends are estimated to reach $2B by 2019 and if only 5% is led by celebrities we estimate the market size to be $100M.
In India, according to a report on the ‘Fastest-Growing Celebrities Profiles in India’ by Socialbakers.com, celebrities have an average Twitter following of close to 18 million followers. On Facebook also, the average number of celebrity followers is more than 19 million indicating an immense scope of influencer reach on social media platforms.
Today, brands need to jump through multiple agencies to connect with the right brand evangelists – Yral streamlines this process, leveraging celebrities’ immense fan following in doing so.
said Prashant Puri, CEO & Co-Founder of AdLift.
He further added,
Our partnership with Yuvraj Singh is a direct extension of our mission to create disruptive social discovery experiences, and we’re thrilled to leverage his extensive experience in working with global brands and increasing their share of voice”.
AdLift is a leading global digital marketing firm founded in 2009, which focuses on delivering niche-marketing solutions that focus on ROI. It provides clients with individualized, expert search and social marketing solutions that drive advertiser value.
On the other hand, YouWeCan Ventures is the entrepreneurial initiative by the Indian cricketer Yuvraj Singh. It aims to help exceptional entrepreneurs to tap into new opportunities on their journey to build great brands, teams and companies.
Since its launch last year, YouWeCan Ventures has invested in a number of startups within a short period of time.
These include brand licensing startup Black White Orange, sports startup Sportybeans, a marketplace for private jets JetSetGo, marketplace for automotive services Cartisan, online education marketplace EduKart, logistics startup Moovo, and online healthcare marketplace Healthians.
The company is also planning to launch its own incubator soon.