The Indian national army is considered to be one of the hardest organizations to get into. However, when you stop to consider the difficulties they face, both while entering the service as well as their tenure itself — from summers in Rajasthan to winters in Siachen to duty on even national holidays — the job is relatively thankless.
However, with an increasing awareness of their plight, people are starting to gain a greater appreciation for their services. Along the same direction, UrbanClap has launched a brand new initiative titled, ‘Serve A Uniform’.
The initiative, as the name implies, will attempt to raise awareness among the general populace and encourage them to give back to the country’s security forces. Towards this end, UrbanClap has partnered up with the Delhi wing of the Indian Navy as well as the Bangalore police.
Under the Serve A Uniform program, the normal public — that is, you and me — can accompany UrbanClap’s professionals as they visit houses belonging to army and police personnel, and give them a makeover.
Speaking on the topic, Abhiraj Bhal, Co-founder of UrbanClap, said,
We stand for delivering high quality, reliable services. We thought, why not reverse the roles, and help our customers ‘serve’ the men in uniform. While we will forever be indebted to the men in uniform for their service, here is a small way for us to say thank you.
The initiative is certainly a very novel and unique way of expressing our gratitude to our army and police, and it is wonderful that amid competition and business, a company thought to made enough of an effort to serve those, who are always serving us. We hope that in the time to come, more businesses will decide to follow UrbanClap’s example and do their bit for the society and its pillars.
Meanwhile, you can know more about the topic and even take part in the Serve A Uniform initiative by placing a request on the UrbanClap App anytime between Thursday, 17th of March, to Sunday, 20th of March.