A few months back, Microsoft had rebranded its Xbox Music service to Groove, a name which was eerily similar to an already available music app for iOS by a startup called Zikera. At that time, Microsoft had said that it had nothing to do with Zikera. It turns out though that Microsoft had actually acquired the very same app, a disclosure of which is coming today.
Microsoft acquired Zikera’s Groove music app. We have nothing more to share,
read the email by a Microsoft spokesperson to VentureBeat.
In a blog post on Medium, Zikera team also confirmed that Groove has been acquired by Microsoft without divulging any financial details or the time of the deal.
In a special message to the users of Groove, Zikera team wrote,
We are incredibly proud to have delighted you with a rich mobile experience and countless hours of music bliss through the tens of millions of personalized playlists we generated.
Groove, like many numerous music apps today, uses machine learning to develop customised playlists for the users based upon their listening preferences over time.
According to Zikera team, during the days of iPod, they had envisioned a music player so intelligent that learns our tastes and habits in order to play the right music at the right time which led to the birth of Groove.
And it turned out to be quite successful as the app is reportedly downloaded by 1.5 million users from the Apple play store. Naturally, Groove is the perfect platform for the Redmond giant to revamp its music service and compete with the likes of Apple Music and other giants in the huge music streaming market.
Post the acquisition, the app will no longer be available for downloads, but the existing users of the app may continue using the app. However, there won’t be any future updates by the company for Groove app.