OnePlus fans who have been itching to get their hands on the the latest OnePlus X smartphone are in for a treat, as the company has removed the obnoxious invite system, three months after it launched the device.
The invite system is a recent concept as far as smartphone vendors are concerned. Under this system, the company spends a few months leading to the launch of the device in handing out invites to select consumers via promotions and competitons. The process continues after launch with people who buy the device also receiving a ceetain number of invites and so forth.
With OnePlus, which has been accused of using this system to generate hype, it took the company almost a year to remove the invite system from its first device — the OnePlus One. The waiting period before general availability has been steadily decreasing and we are now down to 3 months for the OnePlus X. Although the company did make consumers wait almost 4 months for its second flagship, the OnePlus 2.
Speaking on the topic and the progressive decrease in the waiting period, OnePlus cofounder Carl Peion said,
With every device we release, we grow more mature and more adept at handling the demands and expectations of our community.
He also came near accepting that the invite system was a complication — albeit in a roundabout manner.
We largely owe our success to your unrelenting support, so we hope that this development will make the process of purchasing your very own OnePlus X as smooth and effortless as it can possibly be.
He has also been steadfastly refuting claims that the invite system was simply a mechanism to produce extra hype and gain publicity. In an interview with VentureBeat last year, he talked at length about the role of the system in shielding the company from needlessly large commitments
Instead, the invite system allows OnePlus a method of testing the waters and gauging the demand with a greater degree of accuracy — something very important in a industry where overblown demand and the subsequent overproduction for a couple of devices can put the whole company at risk.
A lot [of phone makers] are bleeding money or leaving the market. A lot of the choices are disappearing. Sony might get out of the smartphone industry, HTC too, while BlackBerry is also struggling. There’s not a lot of players left. People need to understand why certain decisions are made. It’s easy to criticize, but in the end do they want OnePlus to be around or not? Do they want more choice?
Reading between the lines, what OnePlus wants you to believe is the fact that the invite system also creates hype and excitement for its next gadget, should just be considered as an unintended perk of a calculated strategic move.
Meanwhile, if you have been waiting to buy the OnePlus X, which has been recommended more on account of its premium looks than anything else, now is your chance.