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Sony Rolls SCE And SNEI Into One, Forms Sony Interactive Entertainment

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Aiming to improve the quality of services being provided to users, Sony is combining two of its corporate divisions into a single body.

Effective from the first of April, Sony Computer Entertainment and Sony Network Entertainment are being folded into the brand new, Sony Interactive Entertainment. The move brings together some of the company’s most significant businesses, including units from its PlayStation business, the SCE, and SNEI — its networking arm.

Sony Computer Entertainment was set up in 1993 and proceeds the SNEI which followed in 2010 to cater to the networking aspect of services. So all things considered, the move is probably a smart one and may bring greater efficiency to the functionings.

Speaking on the topic, Andrew House, President and Global CEO of Sony Computer Entertainment and Group Executive in charge of Network Entertainment at Sony, said

By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,

He also spoke at length about the future prospects and plans of the new division.

Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.

The move has also brought some significant upheavals in the hierarchy. While Shawn Layden, formerly head of Sony Computer Entertainment America, has been bumped up to head of worldwide studios as Chairman at Sony Interactive Entertainment, Shuhei Yoshida, former head of the worldwide studios, now finds himself reporting to Layden, as President of the body.

The division will be overseen by Andrew House, who will be aiming at a target of 1,400 to 1,600 billion yen for sales with an operating income margin of around 5 to 6 percent for the year 2018. Well, with SCE and SNEI rolled into one, he will hopefully, find himself enjoying a greater degree of efficiency at work.

Meanwhile, there has been no official word from the company as to how this merger will affect the employees of the divisions and if, the move could lead to some layoffs in the future.


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