Haven’t we seldom encountered those magical weight loss pill ads while browsing the web ? Well, Google has been working to block such and many more misleading ads from its ad network. And on that note, the company today announced, that it has blocked a staggering 780Million such units in 2015, a steep rise from the 420 Million it blocked an year before.
In a blog post detailing about their campaign for disabling such bad ads, Sridhar Ramaswamy, SVP Ads & Commerce wrote how Google busted more than 780 million bad ads using sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads.
And just to help you come to terms with the sheer numerics involved in that curation process, if one would have spent just 1 second to look at all these ads, it would have taken them 25 years to look at all of them !!
Through a combination of computer algorithms and people at Google reviewing ads, we’re able to block the vast majority of these bad ads before they ever get shown,
wrote Sridhar in the blog post.
These ads include counterfeit goods ads, misleading pharmaceutical ads, weight loss scams, phishing sites, unwanted software install ads, and trick to click ads which mislead people to interact with them.
Google suspended more than 10,000 sites and 18,000 accounts for attempting to sell counterfeit goods; blocked more than 12.5 million fake pharmaceutical ads; suspended more than 30000 websites for misleading weight loss claims; blocked 7000 phishing sites; and disabled more than 10,000 sites offering unwanted software thereby reducing unwanted downloads via Google ads by more than 99 percent.
It came down much harder on those trick to click ads designed to look like system warnings from the computer and rejected more than 17 million such ads in 2015. Facebook too blocked such click-bait in 2014, as a part of a bigger global push by internet giants to stop selling of such misleading and counterfeit products.
In order to create a better browsing experience for users, Google has also developed a technology to determine the number of accidental clicks on ads caused due to the intentional bad placement of ads.
It also stopped showing ads on more than 25000 mobile apps because developers did not follow its policies. It rejected more than 1.4 million applications from sites and mobile apps that want to show Google ads but did not follow the policies.
Google received 4+ billion pieces of feedback through its Mute This Ad feature which allows users to click an “X” at the top on unwanted ads to prevent them from showing in future,
In order to further prevent such ads in future, Google is planning to bring many updates in 2016, like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots.