Mech Mocha, a mobile gaming startup that aims at “Making India Play”, has secured an undisclosed amount of funding from early seed stage investor Blume Ventures and Flipkart.
The funds will be deployed by the startup to expand its team and develop a back-end platform to enable social and payment solutions in their games.
The company said that it wanted to work towards developing culturized gaming content, efficient 1-click 1-rupee payments, and alternatives to distribution.
The team at Mech Mocha is one of the best I’ve seen in this domain. Mech Mocha will benefit from Flipkart’s expertise in scalable mobile platform development. Both e-commerce and gaming have overlapping audience and thus, we see multiple synergies that can benefit mutually,
said Nishant Verman, head of corporate development at Flipkart on their investment into Mech Mocha.
Before this, Mech Mocha had raised angel funding from Devendra Parulekar, partner at Ernst & Young; Sanjay Mehta, member of both Indian Angel Network and Mumbai Angels; and Ravi Trivedi, founder of Srijan Capital. The startup’s first game was called ‘Puppet Punch’ which was launched earlier this year.
The company claims that it was downloaded 100,000 times in the first four days of launch. Recently, the company has also developed a game based on the popular cartoon character Chhota Bheem after it acquired exclusive rights of the upcoming movie, ‘Chhota Bheem – Himalayan Adventure.
Mech Mocha founders have actionable insights on this market due to continuous focus tests and market research the company has been engaged in. The company is investing actively in building India’s first ethnographic intelligence framework to be able to quickly localize their games for different regions of India.
said Arpit Agarwal, principal, Blume Ventures, on their investment in Mech Mocha.
Due to the increasing smartphone penetration and growth of internet users in India, the online gaming industry in India is estimated to reach around $3 billion in 2018 from its present size of less than $1 billion.
Mech Mocha aims to be the driver of this growth as the company feels the need of a proper mobile gaming studio to cater to the demands of Indian users.
Our major growth drivers would be the tier II & tier III cities. Therefore, we are focusing on mass Indian gaming segments with a precise focus on popular culture, local text gratifications in Hinglish and many other India-inspired assets.
says Arpita Kapoor, co-founder, and CEO at Mech Mocha.
There are other gaming startups as well which have raised funding in the recent times. In fact, both Flipkart and Blume Ventures participated in a $1 million round for MadRat Games Pvt. Ltd this year. Mad Rat Games is a Bangalore-based offline gaming company which builds educational board games.
Another startup called Moonfrog Labs raised $15 million from US-based venture capital firms Sequoia Capital and Tiger Global earlier this year.