Apple Business News

Jeff Williams Becomes Apple’s New COO, Phil Schiller Tasked With App Store

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The long vacant position of Apple’s Chief Operating Officer has finally been filled by Jeff Williams. The event was also marked with the elevation of Johny Srouji to the executive, and Tor Myhren’s entry into the company.

The new COO follows Tim Cook who left the position vacant to become the CEO of the company.

An Apple veteran of over 15 years, Jeff has occupied several key positions at the company, including the vice president of operations, and as per the company,

has also overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives

He was also part of the team responsible for Apple’s entry into the phone market with the ground-breaking iPhone and was currently supervising the development of  the Apple Watch.

Another Apple oldie, Johny Srouji is set to join Apple’s executive team as senior vice president of Hardware Technologies after an eight year stint at the company while Phil Schiller, currently senior vice president of Worldwide Marketing, has been given the additional responsibility of the App Store across all of Apple platforms.

As per Cook,

Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

adding that,

Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business.

Finally, Tor Myhren of the Grey Group joins Apple from the first calendar quarter of 2016 as the Vice president of Marketing Communications, where he will be responsible for Apple’s worldwide advertising efforts.


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