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AskmePay Launches A Suite Of Financing Options For Sellers As Part Of Its “Grow With Us” Initiative                                           

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AskmePay, the payment initiative by AskMe group, has launched AskmeFin, a program in line with company’s “Grow With Us” initiative to provide various financing options to its sellers.

The program is targeted to provide varied working capital loans to SMEs including short-term working capital loans, overdraft limit, loans against receivables, and bill discounting facility for sellers to come on its platform.

The unsecured loans will be collateral free and available through easy documentation, thereby equipping them with more working capital. The other USPs of the loans offered by AskmeFin include quicker approval for loans as well as pre-approved offers and easy repayment methods.

To facilitate financing for SMEs, Askme group has tied up with Mahindra Finance, Bajaj Finserv, Capital Float, Religare, and The program will offer loans ranging from INR 50,000 to INR 1 Cr to its sellers. The loan will be available for a tenure from 15 days to 6 months.

Kiran Murthi, CEO of, said –

AskmePay has launched this innovative campaign that does away with the conventional paper-based process of lending and enables speedier working capital finance approval to our SME partners, based on digital information available for SMEs and their sales on our portals. The SMEs who are using AskmePay for their offline transactions will also be eligible to avail these financing options.

Murthi also added that the loan amount will be decided on the basis the transaction history of the seller on AskmeBazaar or AskmePay.

AskmeFin will operate under AskmePay, the payment initiative by AskMe group. However, the program will be extended to more than 14 Mn merchants using AskMe’s umbrella services like AskmeBazaar, AskmeGrocery and AskmeFurniture, and transacting through AskmePay.

Senior Writer

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