In August this year, Google announced its intentions of housing Asia’s second YouTube production studio in Mumbai. Well, the company has finally made good on its promise and YouTube’s very own production space, offering top-notch facilities for free to budding filmmakers, has opened its doors today
.The Mumbai YouTube Space, which is in collaboration with Subhash Ghai backed Whistling Woods International, will offer filmmakers the chance to try their hands upon the best in class equipment and attend courses and workshops — all for free.
Spread over 1,400 square foots, the Mumbai hub houses workshops, a 400-square foot studio, a lounge and high-tech machines — a couple of which are for the latest 4K technology.
YouTube began the initiative of offering its own production spaces for filmmakers from 2012, starting with its first hub in London. Since then, it has opened up such spaces in major cities around the world, including Paris, Tokyo, Sao Paulo, Los Angels, Berlin and New York
Each of these spaces offer YouTube filmmakers the chance to access high-quality equipment — A quantum leap from the Handheld camera, which is the source of quite a large portion of YouTube content — and receive training from top experts in the field. The spaces also play host to major workshops around the year and according to YouTube, have seen over 11,000 videos produced.
YouTube India has recently seen a lot of activity with independent channels such as AIB and TVF among others, generating millions of views. The increasing attention that YouTube has been receiving in recent years from its Indian viewers, courtesy increasing net penetration and awareness, may have prompted the company to choose Mumbai, host to some of the top movie and entertainment industries in the world, as the place for its latest hub.
We wish YouTube best of luck with the Indian debut of its initiative and hope that the space will help filmmakers across the country nurture and grow their talents.