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Microsoft Ties Up With Prominent Indian Startups To Bolster Its Presence In The Country

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Underlining a growing interest in the Indian landscape among Tech giants, Microsoft CEO Satya Nadella has today announced his company’s intentions of partnering up with Indian Start-ups Justdial, Paytm and Snapdeal.

The announcement was made at Microsoft’s “Future Unleashed” event and has huge future implications. According to the CEO,

Microsoft will power their engines of innovation and help Indian governments and organisations to explore uncharted business areas and enrich citizen and customer experiences.

Highlighting some of the major reasons behind this venture, he added,

Today we all use computer as desktop or laptop, tomorrow you will have a computer on your wrist. So we want to create new type of computing and new type of computers.

While Paytm will be integrating Microsoft’s Cortana to allow the payment of utility bills conveniently as well as sell Microsoft device on its platform, Snapdeal and Justdial will use Microsoft provided cloud services as well as its Bing search engine to enhance user experience.

Microsoft has certainly chosen the companies for its maiden foray, carefully. All three — Snapdeal, Justdial and Paytm — have already made names in their respective fields, despite being relatively new and are now undergoing a phase of rapid expansion.

The move is in keeping with Microsoft’s strategy of increasing revenue by focusing upon startups — a surprising number of which can find use for one of the many services Microsoft offers — and inducing them to use its data centres and cloud platform.

As a further encouragement to use its services, the company has also promised to provide financial assistance of Rs 80 lakh to those startups, who create smart solutions using the company’s Azure cloud platform.

In other news, Microsoft announced the release schedule of its highly anticipated Lumia 950 and Surface laptops. While the former will be made available from December, the latter will hit the Indian market in January.

Stay Tuned!

A bibliophile and a business enthusiast.

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