Technology and Media giants are increasingly turning their attention to streaming services, which are being hailed as the next big thing in entertainment. Not to be left behind, Viacom18 — A Joint Venture of US Based Viacom and Reliance’s Network 18 — is set to launch its own streaming service, labelled VOOT.
The announcement was made today by Viacom18 Digital Ventures .
As per the announcement, VOOT will be your one stop for all the media content associated with the Viacom 18 network, including entertainment channels, (Colors, Colors Infinity, Rishtey, MTV, MTV Indies, Vh1, Comedy Central) kiddie channels (Nick, Nick Jr, Nick Teen & Sonic) and its film production & distribution arm, Viacom18 Motion Pictures.
However, instead of relying completely upon others for content — as is often the wont with streaming services — VOOT will also focus on vreating and distributing exclusive content. As per CEO Sudhanshu Vats, the streaming entity will have “strong focus on original programming created especially for the platform”
The service is expected to take to air soon, however no exact schedule has been outlined by the company as of now.
The Viacom 18 network certainly has quite a bit of catching up to do, as it was not the first — indeed, neither was it the second — to come up with the idea of streaming services in India. Star TV’s Hotstar and Multi Screen Media’s Sony LIV are already up and live — and incidentally, both of the channels feature a spate of pretty popular exclusive content such as Hotstar’s AIB and SonyLIV’s Shutter.
But better late than never, there is still a lot of uncharted territory as far as streaming services in India are concerned. It will be interesting to see what VOOT comes up with against the likes of AIB and Shutter.
Meanwhile Eros International’s ErosNow is also looking to beef up with some exclusive, star-studded shows on the web, and has already allocated $25 million for the purpose. The series is expected to premire sometime next year.