Twitter’s second annual Flight developer conference has finally concluded and was a success, with over 1,000 developers and Twitter geeks turning out at the Bill Graham Civic Auditorium in San Francisco, California. The event saw the top brass at Twitter — including CEO Jack Dorsey — trying hard to establish an informal rapport with devs and was also host to several key announcement that may play a defining role for the social networking website’s future.
For those who missed the event, here are some of the major highlights laid out for you.
Smoothing out the relations again.
Twitter’s new CEO is not really a great fan of public appearances. In fact, the flight developer conference marked one of the first time he came out in the open since taking the helm as CEO of Twitter. However once he got hold of the microphone, Jack Dorsey was candid to a level quite unexpected from such a high leveled executive.
In his address, Dorsey frankly acknowledged the role developers had to play in increasing Twitter’s global outreach and effect, while also admitting that Twitter’s relation with these developers had deteriorated somewhat and added that the company was committed to improve relations with developers the world over.
Somewhere along the line, our relationship with developers got confusing, unpredictable, we want to come to you today and apologize for the confusion. We want to reset our relationship and make sure that we’re learning, listening, and that we are rebooting.
Twitter integration tools for Unity game developers.
Fabric Labs, a part of Twitters R&D has added some tools to the Unity Platform, that will possibly let developers integrate their games with Twitter. Apparently, there are people who may desperately want to check their twitter even while in the middle of some hardcore gaming. Fabric Labs’s new tools will let developers arrange things so that users will be able to check their twitter accounts from the middle of game-play.
Undoubtedly, that is not all the new tools Fabric Labs has added to the Unity platform will be able to do. Checking twitter is probably only one of the myriad of things that may soon be possible, such as posting game screenshots to twitter, to take a simple example.
Crashlyitics Gets a bunch of better , improved tools
Crashlyitics has come up with host of tools to make life easier for developers. Now, when a developer closes an issue, “Crashlytics keeps watching out for it,”. The service also watches out for new bugs and alerts the developer as soon as a new bug associated with a closed issue crop up — thanks to the Regression detection feature.
Apart from this, new iOS error locking along with support for Apple’s tvOS devices — including the Apple Tv — is slated to be published soon too. Twitter is undoubtedly focusing quite a bit of its attention — and resources — on the firm it acquired in 2013, and why shouldn’t it? As per data, Crashlytics is currently installed on over 1.325 billion monthly active Android devices.
Another point to Project Digit — Verification now supported via e-mails
Twitter’s Project Digit, which was launched at last year’s Flight conference, has come a long way since then. What started as an attempt by Twitter to look for an alternative to the usual e-mail/password combination for authentication, has started a full-fledged movement to using numbers — and now e-mails — for identity confirmation. The e-mail authentication feature for the same, was also announced by Twitter at its flight conference.
For those who are unfamiliar with how the whole scheme works, Digit ensures that you don’t need to remember the passwords for every single app you got lying around on your phone by accepting, authenticating and porting your e-mail right back to your device, confirming that it is indeed you who is trying to access the app/account via the device.
The Digit system is currently supported by over 4,000 apps and has a success rate of 85 percent (using phone numbers) at the beginning of the month.
Native mobile video ads in MoPub
Building native video ads into apps using the MoPub management platform will now be possible for developers, thanks to some brand new capability enhancing code, that the platform has been dosed with.
The main advantage that native video ads have over the usual, run of the mill stuff is that these ads — created using headlines, text, and images — can be manipulated according to the app specifications, enabling them to blend in with their surroundings.
Twitter also choose the moment to stress upon the importance of the integration of marketing tools at an early stage of app development.
Twitter Publish Hits Beta Version
Embedded tweets have alway been a big part of Twitter and at present are responsible for almost 1 Billion unique redirects to the website, every month. Keeping this in mind, Twitter announced a band new feature called ‘Twitter Publish” at the Flight developer conference.
We … know that you need a powerful visual storytelling tool to truly engage your users, so we’ve built an embedded grid which displays your curated content in a rich, responsive, media-forward format,
Say Hello to the Tweet Composer!
The tweet composer is another little thing the company has managed to come up with for the event. Launched for the TwitterKit package of mobile app development tools, the best part about the Tweet Composer is that it will grant mobile app developers the ability to show users previews of tweets they write from their (developer’s) applications.
This way, the tweets (With the app) when viewed from another mobile device will feature an install button. However, if the user already has that app installed on his/her device, the button will change to ‘open’.
While the feature will give app developers access to a gigantic audience to promote their app to, Twitter is probably hoping that the ability to use its platform for app sharing will eventually lead to an increase in its own out reach as well. Clever!
Gnip Engagement and Audience APIs For Greater Insights
Twitter has launched two brand new application programming interfaces — the Audience API and the Engagement API — with an eye to providing developers access to information about reach as well as impressions on tweets.
As per Chris Moody, Twitter’s vice president of data strategy, at the Flight developer conference
The Engagement API is going to let you as developers help your customers understand what’s happening with their organic content, so you can help them understand things like impressions, which have never been programmatically available — no more guessing about impressions,
While the Audience API provides more granular data.
The move — which is obviously very coder friendly — also gives us an insight into what Twitter may be like under Jack Dorsey –innovative, flexible and willing to help the developers.
Expanding The Horizons — Fabric Embraces Stripe, Amazon and Fastlane
Twitter revolutionized how applications behaved with its services by offering Fabric to the world — the all-in-one suite that granted developers the ability to integrate Twitter feeds and crash tracking into their own, third-party applications.
However, in what seems to be a sudden spirit of sharing, Twitter has announced that services provided by Stripe, Amazon Web Services (AWS), and Optimizely will also be available within the fold of the Fabric — pun intended. What’s more, other online service providers including Nuance, Appsee, GameAnalytics, Mapbox, and PubNub may also be granted entry to the Fabric ecosystem in the near future. Jeff Seibert, Twitter’s senior director of product, summed up the various advantages of Fabric into a single sentence,
There’s no doubt that native mobile apps deliver superior performance and that people everywhere prefer this experience.
Quite true. How does it help Twitter though? Well, look at it this way, as more and more developers produce their apps while using Fabric as an essential component, Twitter is going to be present somewhere. So, who do developers turn to when they wish to expand their app and perhaps integrate a real-time conversation service into it? You guessed it.
IMAGES : VENTURE BEAT // THE TECH PORTAL