India’s largest smartphone manufacturer Micromax, which wrestled the top spot from Korean behemoth Samsung in January this year, may be taking the fight to the US. According to a report by VentureBeat, the Indian Smartphone giant is finally eyeing a global expansion and as per information from various sources, the United States may end up becoming one of its first overseas destinations.
Apparently, the company is currently engaged in weighing the pros and cons of a US entry with its premium “Yu” series of devices . While the entry may provide it with access to a large consumer base, it is also bound to bring it into conflict with the likes of Apple — which is dominating the smartphone scenario in the US.
That being said, a fact that should not be forgotten and weighs in the former’s favor is the price tag. Micromax devices are relatively on the low-price end of the spectrum and customers in the US, who are looking to try something new that is also relatively inexpensive, may find the range of devices offered by the company appealing.
However, lower price points are no guarantee of success, specially in the US, where people are willing and able to spend on electronic devices and usually put quality over price. That is probably one of the reasons why manufacturers such as Huawei, ZTE and Lenovo didn’t fare particularly well in the country.
Well, while Micromax co-founder Rahul Sharma — who also runs the Yu subsidiary incidentally — answered in the negative when asked to comment upon the statement that Yu was releasing in the US for a fact, Micromax is definitely mulling over a jump to the US markets. If it decides to take the leap, we may see Yu (Or some other) range of devices in the US markets by next year.
Meanwhile, the company is doing pretty well in India and recorded an impressive $1.5 billion in revenue for the fiscal year that ended this March.