Twitter may seem to be in a mini crisis for now with crucial leadership issues with its Senior Engineering Director heading to Uber along with a seemingly never ending search for CEO (100 days and counting with an Interim CEO).
On top of all this, there is a huge concern over number of people using Twitter which has again come into limelight with Instagram now boasting of 400 million users compared to 316 million Twitter users.
But these issues have not deterred the micro-blogging website from introducing many new changes and improvements especially over the last few months. The latest to join the list is a redesign of Tweet and Follow button which will now have a high contrast design with white text over dark blue background. This is quite different from the black text over grey background design which has been in use since 2011.
Twitter Platform partner engineer Niall Kennedy explained the updates in a blog post:
Tweet buttons make authoring a Tweet from the context of a current webpage quick and easy. We are simplifying the Tweet button by removing the share counter displayed alongside the button. This new display removes the count and counturl display parameters, and will render in the same pixel dimensions as a Tweet button configured without a share count today.
The Tweet button has displayed share count over the last five years by querying a JSON endpoint hosted on various domains. These private JSON endpoints have been used by third-party developers over the years to retrieve a simple share count of any URL. These endpoints will be shut down next month when the Tweet button removes its share count feature. The Twitter REST API’s search endpoints are the best way to gather ad-hoc information about a URL shared on Twitter; full-archive search counts are available from Gnip.
In addition to it, to further simplify the Tweet button, there will no longer be a share counter displayed with it.
Tweet buttons make authoring a Tweet from the context of a current webpage quick and easy. We are simplifying the Tweet button by removing the share counter displayed alongside the button.
said Twitter in a blog post announcing the changes.
The new change follows a plethora of changes which have been introduced over the past 2 months, some of which include removal of 140 characters limit in direct messages, introduction of desktop notifications for direct messages, displaying suggestions of user profiles to follow , addition of birthdays to twitter profiles and providing user profile previews by hovering over their avatar.