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Online Food Marketplace DishCo Gets Angel Funding From Mahindra Group Chairman, BookMyShow Founder And Others

Accel India, cash, startups, fund of funds
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Food reviewing and restaurant rating cum booking app, DishCo has raised angel funding from Indian business tycoons Anand Mahindra, Chairman of Mahindra Group; Uday Punj, founder of Punj Lloyd;  Ashish Hemrajani, founder of Bookmyshow and New York-based Sanjeev Mehra who is a partner at Goldman, Sachs & Co. (via ET)

DishCo allows the restaurants to list their signature dishes on its platform where users can rank those dishes according to their preferences.

The platform which is currently active in Mumbai, Pune and Goa with nearly 8500 restaurants listed on it, will be soon made available in Delhi, Hyderabad and Bengaluru. While the listing and ranking service is free on the platform, DishCo charges a fixed subscription fee from restaurants who would like to avail some other value-added services such as online table bookings or offering coupons to customers.

What makes it different from other similar platforms is that it does not allow  detailed reviews on restaurant menus and dishes which can sometimes be insensitive and have detrimental effect on the reputation of restaurant.

At present, companies allow consumers to review restaurants or their menu without understanding the nuances of hospitality industry, which can hurt reputation. We will instead let consumers find and rank dishes without any reviews and offer a host of services such as coupons, deliveries, wallet time and in-line feedback,

said Jimmy Shaw, founder of Food Marshal that owns DishCo.

Jimmy Shaw, unlike most young startup entrepreneurs in India, is 50 years old, seasoned business professional and his Shaw-Man Software provides technology services to the hospitality industry and reputed hotel/restaurant brands such as Taj, Indigo, Blue Foods, and even Michelin starred restaurants Hakkasan and Yauatcha. DishCo has partnered with MobiQuick for mobile payment option on its portal.

Food tech industry in India is currently bubbling with many new startups and already established players such as Zomato, TinyOwl, Foodpanda and many more. Even the taxi aggregator apps such as Ola and Uber have already started (Ola Cafe) or are planning to start their own food delivery services. So it remains to be seen how DishCo would eventually carve out a niche and establish itself among so many food tech startups.


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