Continuing with its aggressive expansion to become more than just a restaurant discovery app, Zomato has today announced a new, full stack food-tech platform for restaurants and kitchens platform called Zomato Whitelabel.
WhiteLabel would help the restaurants to enhance their digital presence. It will provide comprehensive technology based solutions to the restaurants which includes helping them to set up a market ready android or iOS mobile app for their business within 3 weeks without any pre-requisite technical knowledge.
Besides, the app comes with free existing restaurant management app by Zomato, Zomato for Business. So in addition to features such as real time menu management and providing push notifications to targeted customers, Whitelabel would also enable the businesses to use established Zomato for Business services such as online table reservations, in-app payments, online ordering and Loyalty program.
Ashish Goel, Chief of Product & Design, Zomato on the need of development of such full fledged technological solution for restaurants says,
While speaking with a lot of restaurant owners, we realised that most of them do not have an app or digital presence and they want to harness the power and distribution of the internet and mobile to grow their business.
He further added that since there were no solutions in the market to address this need of businesses to go online, Zomato saw this as an opportunity to come up with an entire suite of technologies required to run an internet presence closely integrated with the operations of their business.
And while the food tech segment which is said to have received a total investment of $1.2 Billion in 2014 alone (according to a Tracxn report published in December 2014), it has been mainly limited to the dine-out and online ordering segments.
Internet first restaurants which usually operate on “no/own kitchen+own delivery+on demand) model, remain mostly scaterred and dominated by asset heavy restaurants. Whitelabel expects to tap this opportunity and to get such restaurants online, build innovative services, and drive more delight to customers.
Whitelabel would be available as a subscription service hence there won’t be any need to pay high fees for buying the platform and can be used straight away for expanding the restaurant business digitally over internet.
The service will be available in all the 22 countries where Zomato is currently offering its services and it has already been signed up by top restaurant brands such as Summerhouse Cafe in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne who are among first 100 restaurants who have signed up for the service.