In two different deals announced one after another, two of India’s biggest IT companies, Bengaluru based Wipro and Noida based HCL technologies have struck deals with none other than the current EPL champions Chelsea and its fierce rival Manchester United respectively.
Under the deals which are largely similar, the companies will help both the clubs in digital transformation and increasing fan interaction with the clubs both inside and outside the stadium.
The fan engagement could span across areas such as providing them digital support for seat location, waiting times for buying food inside the stadium, or various offers available at all times. Fans of both clubs can also access the website of both clubs in 7 different languages.
Every club wants to increase its fan base and they have realised that the way to do it effectively is by adopting digital technologies of the future.
says Anant Gupta, CEO and Chairman of HCL Technologies.
Under the deals whose financial details remain undisclosed, India’s fourth largest IT outsourcing firm, HCL Technologies will set up a unique state-of-the art United Xperience Lab in the iconic Old Trafford stadium.
Manchester United Group Managing Director, Richard Arnold said in an email statement,
With the introduction of the United Xperience lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape.
It will help the club with over 659 million followers to boost fan engagement along with improvements in website and app enabling technology based solutions for their “new digital media strategy”.
On the other hand Wipro, which is India’s third largest software services company, will help the current and four time English Premiere League champions Chelsea to engage as well as increase its 400 million count of fans and followers across the world including the 50 million fans in India itself. According to a statement released by Chelsea,
Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.
During the three-year tenure of this deal, Wipro will specifically focus on bringing “strategy, design and technology” together to create new and unique experiences for fans of Chelsea club popularly known as The Blues.
It will enable the fans to communicate with club digitally and even sell the club merchandise. For this purpose, Wipro will use the employees and resources from its recently acquired company DesignIt who will conduct the operations from the home stadium of Chelsea, Stamford Bridge stadium.
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