The hugely popular Android multi-language news aggregator app Newshunt, has been rebranded as Dailyhunt with company planning to enter into new verticals such as shopping and test preparation. The updated app will have a new design and will also enable shopping and feature test preparation in coming months.
The basic aim of the company to provide streamlined content to users in their own language remains as the core part of overall strategy and expansion.
We changed our name to represent what we are planning for our future while also standing for our current state of being the largest local language news & ebooks application. The name helps us expand our mission: to make it easier for people to enjoy best content, products and services in their language, on any device,
said Vishal Anand, Chief Product Officer at Ver Se Innovation which owns DailyHunt.
Newshunt Dailyhunt was launched in 2009 by former Nokia employees and acquired by Ver Se in 2012. It is one of the very few apps having the largest access across the country due to its news feed and content which is offered in multiple languages thereby catering to the demands of numerous local and regional users.
In addition to the major English newspapers, it also covers a large number of vernacular news papers and magazines which has contributed to its wide acceptance by people. It has already crossed over 100 million app installs and serves a staggering 3 billion page views a month with 21 million monthly active users.
The app also features an eBook store from where eBooks in different languages can be bought and read within the app itself. According to Dailyhunt, 24 million books have been downloaded on the app so far.
In a move signalling its entry into eCommerce, the company recently acquired Delhi-based Rocket Science Innovations Pvt Ltd, which runs eCommerce recommendation platform BuyT ContentLink.
It also raised an amount of around Rs 250 crore in Series C round of funding which took place in February this year led by prominent New York-based hedge fund Falcon Edge Capital and its existing investors namely Matrix Partners India, Sequoia Capital India, and Omidyar Network.