With the verdict still pending over Apple music till the ending of its free trial period in October, the Apple radio service Beats 1 seems to have hit just the right chord among listeners as well as music labels who are reportedly quite “pleased” with the service.
In fresh developments now, people familiar with the deal between Apple and music labels have told The Verge that Apple may come up with more stations, five to be precise, without any renegotiations with the labels as per the deal.
As part of the deal it struck with the major labels for Apple Music Radio, Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels. That means Apple could launch a Beats 2 station headquartered in Australia or Asia, allowing it to provide live radio around the clock (Beats 1 is only live 12 hours a day)
reported The Verge.
This news is further strengthened by another MacRumours report, which discovered that Apple has already registered domains such as beats2.com.cn, beats2.hk, and beats4.com.ru in various countries around the world for other stations.
Although this may be just a precautionary step by Apple to secure the links for future, but given the success of Beats 1, it is highly likely that we may get to see Beats2, beats3, Beats4 and so on probably focused more on local and different languages with Beats1 remaining as the flagship radio service.
Beats 1 was announced alongside Apple Music at this year’s WWDC and was launched with Apple Music on June 30. While Apple Music got off to a less than expected start due to various issues and problems faced by users, Beats 1 has gone to become quite popular with DJs Zane Lowe in Los Angeles, Julie Adenuga in London and Ebro Darden in New York running live shows for 12 hours. The remaining time slot is being filled by re-runs of celebrity shows like Pharrell Williams, Elton John, Dr. Dre and more.
In addition to it, music labels also have been reportedly receiving more money to play on Beats than its rival Pandora, thereby fuelling the success of Beats among listeners and labels alike. Meanwhile, labels are also looking forward to the ending of trial period of Apple Music in October as only after that, it would be clear about the exact position of Apple Music in the highly competitive music streaming space.