Google is known to make acquisitions from time to time, with special focus on startups and new-age companies, and to invest in technologies that help it improve its own operations. Along the same thread, Google, today acquired mobile app prototyping tool Pixate.
Many believe that the acquisition comes across as a bid by Google to further improve its laudable design schemes across various platforms, with Android among the first names to jump to the fore.
This is what Paul Colton, CEO, Pixate had to say on the topic
Today, I am very proud to announce that Pixate has joined Google’s design team.
Pixate was started three years ago with the goal to make designing and prototyping native mobile applications easy and more accessible. Our early adopters helped guide us along the path of making tools and services that best fit the needs of designers struggling to turn their ideas into reality. Today, we have companies of all sizes, from single-person startups to global corporations, using Pixate to bring their app ideas to life.
We don’t want to stop there. Our small team at Pixate has some really big ideas, and with the help of Google we’ll be able to bring those ideas to the design community at scale. We’ve become an essential part of the workflow for tens of thousands of designers, and are excited about expanding our mission at Google to reach millions of product teams worldwide.
Starting today we’re making Pixate Studio free and dramatically reducing the cost of the Pixate cloud service. You can read all about that in our FAQ. I sincerely want to thank all of you for your invaluable feedback and the endlessly inspiring prototypes you’ve created with Pixate. The landscape of design tooling is changing rapidly, and Pixate is committed to staying at the forefront.
The company rose to attention when it received $3.8 million from venture capital firm Accel Partners. Since then, it had been quietly working away at generating native prototypes and it seems like some of its work, finally caught Google’s attention.
Google has also posted details of a round table conference between Matias Duarte, VP Design at Google, and the founders of Pixate and Form, for those who are interested in knowing more about the acquisition.