With Google and others heating up competition right before Apple Music’s public launch, Apple is doing all it can to make that very launch unforgettable. To do that, Apple has amassed some of the biggest names in the music industry, to come up as it gears up Apple music for an official public launch.
If The New York Times is to be believed, from June the 30th, musical superstars such as Drake, Pharrell Williams, Elton John, St. Vincent, Disclosure and Jaden Smith etc. will be on air on Apple Music’s Beats 1 radio station. These shows will be placed in one- and two-hour programming blocks between pieces by established broadcasters.
While Apple seems content to surprise us as to what these so-called programming blocks will feature, the NYT has given us another little hint. According to that very same report, Elton John’s Rocket Hour,’ will be an eclectic mix of old songs and new.
Also on the cards during the Beats 1 station’s launch next week, is a Zane Lowe hosted interview with rapper Eminem.
Moreover, the short-termed negative brand building which came along due to Taylor Swift’s logical thrashing of Apple Music’s three-month, non-payable trial period, is now pretty much a past. In fact Swift’s recent announcement of releasing her new, 1989 Music album on Apple’s Streaming music service, definitely helped Apple gain consumer confidence back for Apple Music.
It will interesting to see though, as to which all artists join Apple’s ambitious, aggressive attempt at streaming Music.