Right after that major CEO-switch, Twitter as become increasingly aggressive to get more users to its platform. In yet another step. Twitter has started to roll out pages for products and places with e-commerce integration, where you can actually buy those products, pretty much on the lines of what some earlier rumours had suggested.
The company had registered itself into this space last fall itself, when it introduced Buy button for the products that it feature over its platform. However, a single tweet seems a bit tough to drive users to buy something and Twitter is well acknowledged to that.
Expanding those tweet sized description, Twitter has started to display pages for some of those products. These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information.
A section of curated collections by Demi Lovato, Game of Thrones, Target, and other influencers is already viewable and ready for shoppers on the mobile app and desktop site.
Twitter is likely to grope in a percentage of revenue generated through the sales via its platform. This could help the platform monetize in a better way especially now, when investors aren’t really positive on its bleakly looking revenues and growth & engagement.
On the other hand, other platforms like Facebook have constantly been making effective experiments and rising up the chart exactly as they should.