Starting today, Google will be offering prepaid vouchers for Google Play content to users in India to tackle the low availability of Credit Card among Android users in the country.
Indian smartphone market is, at the time, one of the most fastest growing sector in the world, rising at almost an exponential rate. And sailing in the same boat, Android, which powers most of this fast-paced growth, itself witnessed emergence into more and more people’s reach. Considering the gigantic Android populace in the country, India is obviously one of the major markets for Google.
This hiked rate should have aided Google to monetize up to a considerable figure. However, low credit card penetration rate in the country proved to be a counter to the search giant’s plan.
Credit card is mandatory to make transactions for every Google Play content. But a very scant proportion of people in the country happen to have a credit card and simply fall helpless while making any purchase over Google Play.
Over the next few weeks, the vouchers will be available in denominations of ₹ 500 , ₹ 1,000 and ₹ 1,500 at select Vijay Sales and Spice Hotspot stores in New Delhi, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata and Jaipur.
- On Android devices: Android phone and tablet users can click on the Google Play store app to shop for e-books, movies, apps and games. Digital content purchased can be “pinned” to the device for offline use without a data connection;
- On the web: Users of Chromebooks, PCs, Macs and all other computers can access their digital content online through the web version of Google Play (play.google.com).
Google may also introduce carrier billing system later on to tackle this issue, as it has done in other countries. Until then, you may get one of those vouchers from your nearby stores and go ahead with transactions on the Play Store. Visit http://play.google.com/redeem to redeem your vouchers.