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Online Table Reservation Platform EveningFlavors Grabs $500K To Create a Zomato+BookMyShow Hybrid

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EveningFlavors, a Bangalore based startup that caters to those who wish to reserve a table online in fine dining restaurants nearby, has raised an hefty amount of $500,000 in a fresh round of funding from independent angel investor Sandiep Shrivatsava.

Ever since it was launched in 2008, EveningFlavors has gone through a full design change and a complete rebranding. Earlier, the reservations were done in a manual way which was operated via a call center where the executives used to gather all the incoming reservation requests. Now the company has moved to a fully automated system, handling all the requests and reserving an appropriate table in a requested restaurant or pub which has a tie with EveningFlavors.

Sandiep Shrivatasava said-

Considering the growth in this sector, it was the right time to scale up. The spirited team has cashed on the time spent in the domain, and now they have a stronghold on the practices needed to make it shine. I believe it’s time for EveningFlavors to make a big dent in the food services sector.

EveningFlavors currently makes reservations for over 1,000 customers in a day across the existing cities, and with the recent cash flooding in, it plans to expand into Tier-2 cities like Indore, Goa and Surat. Earlier in 2011, EveningFlavors co founders raised $35k from a network of friends and family which aided the company to expand into cities like Hyderabad, Kolkata, Delhi, Mumbai and Pune.

As for current traction, the startup claims to have annual revenues of over INR 1.5 crores from commissions made from bookings and reservations. It claims to have reached over 6 million users on its platform in 2015 and has around 20,000 restaurant listed on its portal.

With this recent cash incoming, EveningFlavors plans to step aggressively into business expansion to other cities and bring more and more restaurants and events under its coverage.

Akash Shrivastava, cofounder of EveningFlavors shed some light on the company’s futuristic plans-

In the future, we will be looking into a premium pay-and-reserve model for those restaurants and pubs that are touchy about making free reservations. Also, we will be exploring ticketing for the events space. We are moving toward becoming a hybrid of Zomato and BookMyShow.

While a Zomato-Book My Show Hybrid obviously seems intriguing, it will be easier said than done. Zomato recently acquired NexTable, indicating towards a full-fledged restaurant booking service to be operational soon. It is already testing the same in Delhi.

Moreover, with its recent tie-up with Uber and Zomato’s ever-expanding global footprint, it has become a major global force in restaurant discovery and reservations.


Senior Writer

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