Rocket-Internet backed Online fashion marketplace, Jabong has shown a leap as big as two times in terms of its Gross Merchandise value, now flaunting a figure of ₹1,320.6 crore for the calendar year ending December 31, 2014. These figures were revealed by the latest annual report published by Rocket Intrnet for all of its companies.
Headquartered in Gurgaon, NCR, Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.
Comparing to the ₹511.4 crore GMV that Jabong clocked at the end of 2013, the new figures show how the firm has steadily evolved and touched a staggering GMV in no time.
The company clocked Gross profits worth ₹159.5 crore, which represents almost four times of the ₹32 Crore which the company clocked last year. Percentage of margin in this 2014’s gross profit stood at 19.7%, as compared to 9.3% in previous year.
In comparison to its direct sales, Jabong’s marketplace, where third party vendors practices B2C business strategy, hiked at an enormous rate in terms of the transaction volumes.
Out of 8.7 million orders that Jabong shipped last year, 5.9 million orders came through products sold by Jabong while other 2.8 million transactions were through its marketplace. That makes 68% of total products sold by Jabong.
Per day, Jabong handled on an average 23,835 orders in 2014 as compared to 16,164 in 2013. This reflected well on its net revenue which grew 2.3 times to Rs 811.4 crore for 2014.
However, its operations loss rose at a similar rate from ₹236 to ₹454 crore within a year. This equals to a loss of 56 paisa against every Re.1 worth of transaction, an improvement from 68.5 paisa loss that it experienced last year.
Jabong is a part of new holding firm Global Fashion Group (GFG), created by Rocket Internet to consolidate all of its fashion businesses under one roof.