Tracxn, a start-ups dedicated research platform, conceived by Sequoia and Accel alumni for private market investors, has grabbed $3.5 Million in Series A round from SAIF Partners.
Tracxn, founded in 2013 by ex-investors from Sequoia and Accel Partners, aspires to offer private investors a global research platform to track statistics coming from startups. Tracxn covers these stats over a span of time and investors can choose their area of investment based upon the Tracxn reports and predictions. The firm wishes to describe itself as “Gartner for startups information”.
The firm tracks all digital footprints about startups and collates them to conceive meaningful information which could prove useful to investors, who seek the right area to invest in.
Tracxn’s analysts currently derive insights through large scale data aggregation in seven practice areas of Enterprise Infrastructure, Enterprise Applications, Technology, Mobile, Consumer, FinTech, and Emerging Markets. Venture Funds and Corporate Development teams subscribe to Tracxn coverage based on the areas they invest in.
While there are other firms working in the same domain, Tracxn differentiates itself by introducing investors to the market first, and then relevant startups.
At Tracxn, investors can browse the entire startup data through shortlisted categories. The categories cover every possible domain which has a startup functioning within it. Be it robotics, IoT, Artificial Intelligence, Digital Media, E-commerce or any other, Tracxn’s analysts continue to add comprehensively researched startup data under those numerous domains.
Traxcn also offers geo-centric startup categorisation, though it is currently limited to only India and China.
With this round of funding, the firm aims to further expand its roots and target a wider range of clients, thus ultimately covering more areas, globally. Tracxn is currently operated by a team of 30 analysts and will soon witness an expansion upto 150 members by the end of this year. Tracxn aims to get these analysts from vivid areas.
Tracxn co-founder Neha Singh said,
Our primary customers are VC, PE and Corp Dev. For instance if you want to look at sectors like “Smart Home”, “Sharing Economies” or “Industrial Robotics” for investment, M&A or strategic partnership purposes, we are probably the most comprehensive resource available today.
Tracxn, at present, works with over 50 venture funds which include some of the marquee names in the industry. These include Accel, Sequoia, SAIF Partners, Matrix Partners, IDG Ventures among others.