Adding a bunch of new features to its Azure Media Services, Microsoft today introduced a private preview for a new live encoding service for media content.
Live encoding expands on the industry proven live cloud platform and can be combined with dynamic packaging, dynamic encryption, sub-clipping, dynamic manifest manipulation, ad-marker insertion, and seamless live to on-demand capabilities to build comprehensive live, linear, and cloud DVR workflows.
Sudheer Sirivara, director of Azure Media Services at Microsoft, wrote in a blog post today-
Common use cases include event based streaming with dynamic ad-insertion and 24×7 linear streaming with cloud DVR requirements. The private preview of the new service is the same solution that has been used to power some of the largest events on the planet such as the Superbowl 2015 and 2014 Sochi Winter Olympics.
This is intended to appeal to big media companies that want to offload complex computations to a reliable external service. Along with Live Encoding Preview, Microsoft also launched the Azure Media Player, which now gives content owners an automated online player solution that supports all the usual industry standards like HTML5 video, Media Source Extensions and rights management through Encrypted Media Extensions.
Azure Media Player is an automated player solution that allows content owners to reach the most popular devices with the best player and streaming format.
Microsoft has also packed Spanish Language Support for Azure Media Indexer and certification from the Content Delivery Security Association for content owners in this release.