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Companies under DDoS attacks fear losing business, reputation the most : Kaspersky report

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Remember those recent inglorious days when the internet was all about devastating DDoS attacks repeatedly pinning down tech giants as big as Sony Playstation and Microsoft XBox ? A survey conducted by Kaspersky Lab and B2B International echoes the fear of thousand of tech firms who believe that DDoS attack may crash their web portals any soon.

DDoS attack is basically about flooding the website with web traffic which eventually makes it completely inaccessible for users. More than one-third (38%) of businesses which provide financial services or operate public-facing online services have experienced a DDoS attack from April 2013 – May 2014. That figure says it all about how secured you are against a DDoS attack.

According to figures calculated by the survey, around 26% of companies who had a bitter taste of DDoS attack, consider it as the most disastrous attack they ever encountered and had to deal with the loss of couple of contracts and on-going operations that could have generated guaranteed income.

This is also directly proportional to the reputation of your online presence and services. Around 23% of the companies fear that such attacks might bring down their online reputation since disruption in its services would certainly not amaze user to its best. Unexpected service or complete inaccessibility would make a negative impact on users perspective and would eventually shoo him away.

Witnessing all of these consequences, around 17% of them expressed their dire need of deploying a back-up systems that would keep operations online as the most undesirable consequence. However, a back up system proves to be more expensive for high scale firms who have a larger pool of services. While 14% of them (mostly small scale firms) are more concerned about the cost that would take to fight back the attack and bring their web portal online back soon. On average, a small to medium enterprise has to face a devastating loss of $52,000 per incident.

Evgeny Vigovsky, Head of Kaspersky DDoS Protection, Kaspersky Lab said-

People who have not yet faced a particular threat often tend to underestimate it while those who have already experienced it understand which consequences might be the most damaging for them. However, it makes little sense to wait until the worst happens before acting – this can cost companies a lot, and not only in financial terms. That is why it is important to evaluate all possible risks in advance and take appropriate measures to protect against DDoS attacks. 

Unfortunately, only 37% of the companies that were questioned, have necessary precautions, counter measures and means to fight against those attacks. Kaspersky thinks that could help you fighting against DDoS attacks with their Kaspersky DDoS Protection tool, which the company says is easy to install unlike other tools and offers a seamless secured service.

Kaspersky notes-

Traffic filtration during an attack is handled in special cleaning centers according to the tailor-made rules defined for each customer and each attack. The solution is backed up by Kaspersky Lab experts, whose many years’ experience of protecting against online threats allows them to detect attacks fast and block them, regardless of the intensity and complexity of the assault.

If you are wondering why would anyone attack your website because it is not so famous and there is little that your website can offer to hackers, then you should be aware of the fact that there is no shortage of lunatics out there.


Senior Writer

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