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Swiss watchmakers get serious about smartwatches as Tag Heuer announces its Android powered smartwatch

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For all of us mechanical watch fanatics out there, Intel and Google have teamed up with the iconic and indeed the most luxurious wrist watch brand, Tag Heuer to build up an Android powered smartwatch.

Tag Heuer has proven its leadership by designing those ultra-luxurious time-keepers it’s been known for. Now, the company seems to have bigger plans. Garnering the necessary ingredients and support, Tag Heuer has collaborated with Intel and Google, the two experts in the Silicon valley has officially revealed its smartwatch at the Baselworld, the hugely popular watch show in Basel, Switzerland. Intel will supply needed processors while Google will power the smartwatch with its Android OS.

LVMH Watch Group President Jean-Claude Biver said-

Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.

According to Tag Heuer, the company’s research and development business has been split into two departments to reflect the “different craftsmanship” involved in developing the smartwatch. One department focuses on research and development with watchmakers and watch engineers, the other with engineers of technology.

This partnership however, isn’t the first by Intel. Ever since Intel realized how far it has been left behind when it comes to mobile computing, the chip giant has been making aggressive efforts to get a strong foothold into wearables, so as to fend off competition from rival brand ARM. Intel has already entered into similar wearable-focused partnerships with Fossil and Luxottica Group.

While this will be a smartwatch to watch out for, Tag Heuer’s plans to build one aren’t new. The luxury watchmaker had announced its plans to build a smartwatch last year itself, which it said would come out in spring. Looks like the company is holding on to its promise.

But apart from being a Tag Heuer profit point, these partnerships have been even more important for Google and Intel. While Intel is aiming to make up for its failed attempts at smartphone chips, Google is making sure, that its Android Wear OS stays ahead from Apple, when it comes to overall market share. A report had recently pegged Apple Watch’s share to be a stomping 55%, when the watch is released.



Senior Writer

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