This acquisition by the Cupertino giant is said to be a part of its plan to push Beats Audio further and relaunch the music streaming service later this year. To make the most out of its futuristic efforts, Apple is looking to integrate Semetric’s analytics technology into Beats Audio that it acquired last year for $3 billion.
Musicmetric is a platform that garners data about the popularity of musicians online, scraping everything from Facebook to Twitter and BitTorrent. It basically provides a collective data of what is being said online, and gives music companies significant insight into what’s hot. Part of its technology lets users filter by a range of key criteria, such as style of music, or location of a specific live performance, and then they can assess sentiment accordingly.
Musicmetric raised $4.7 million in January 2013 to beef up its its business into other areas, including e-books, television shows, films and games. Semetric’s knowledge into these departments will enhance Apple’s understanding of data around all the digital products it sells. Following the same, the analytics company also joined hands with music streaming service Spotify and Last.fm.
Musicmetric’s dashboard could also become Apple’s tool for labels and artists to track their sales and streams within iTunes, alongside social networking stats.
The Guardian reports that though the acquisition was made by Apple last month itself, it was completely wrapped under the sheets. However, changes to Semetric’s documents filed at Companies House revealed this hidden fact. No information on the terms or acquisition amount has been revealed so far.