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Bookmyshow wants to do more than just selling tickets, plans to expand to content offering service

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Bookmyshow, India’s biggest online movie and events ticketing brand, shed the light on its plan to step into the business of content offerings such as videos on actors and films and other information lying in the same genre. (via TheEconomicTimes)

Head-quartered in Mumbai, the ticket-selling portal has been operating in India since 2007 and boasts of a user-base figure of around 1.5 million catering to ticket sales for movies, plays, concerts and sporting events. Big Tree Entertainment, owner of Bookmyshow, unveiled its plan to expand the business beyond ticketing.

Rajesh Balpande, co-founder of Big Tree said-

We will now look to grow horizontally. We are just present in the ticket-buying experience in the entertainment life cycle, but there is a discovery side where we can be more relevant to consumers as well. It will look at hiring and acquisitions as it moves into these new segments.

Bookmyshow, that started with a small team, now employs more than 400 people and is valued at more than 1000 crore INR. The company raised a sum of 150 crore INR this July, invested by SAIF Partners, Accel Partners and Network18 Media. With more investors coming in, it is an optimum moment for the company to further expand its business.

The content service will be initially integrated into the website itself and may turn into an offshoot later as its deepen its roots. The content business in on its rise at an exponential rate. Integration of content along with tickets sale will turn Bookmyshow into a complete portal engaging users to do little research about movie and other interesting facts.
It also plans to provide a ticketing platform that organisers of small events can use for a 5% to 7% fee. Rajesh Balpande further added-

We can provide these services for smaller events where organisers don’t need managed services but can set up ticketing, invites and gate entries on their own.

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