Samsung’s own messaging app, ChatOn has so drastically failed to gather a user-base that the company has finally announced its shut down, scheduled on February 1, 2015. However, the company has strangely chosen to continue offering to ChatOn in the U.S. till March.
This is yet another hint at Samsung’s ongoing struggles to stay afloat in a rapidly changing software services market. The Korean giant has never really been able to make a mark on the software front. It failed miserably with its Tizen OS, which was nothing else except a brave attempt to get into the smartphone OS market.
Samsung launched ChatOn in August 2011 and is currently available in 120 countries on platforms such as Android, iOS, BlackBerry, Windows Phone and even on Web. Despite of such a world-wide availability of service and its pre-installed nature on Samsung’s smartphones, this standalone IM offering from Samsung just couldn’t make its mark. The funnier part is that the Samsung users eventually removed the app from their smartphones to save up some space.
The shut down of the service has been in talks since months. Earlier, a Samsung official stated that the Samsung’s IM service generates no profit at all and does not have any scope of further development.
Now, Samsung told South Korean media outlet Yonhap News that the move is a reaction to “changing demands in the market,” and that the company will focus on health and mobile commerce instead.
To add to its woes, Whatsapp, Line and WeChat have been working aggressively towards making their services more user-friendly and fun-to-use by integrating stickers, games and extensions. On the other hand, Samsung’s struggling ChatOn appears to offer merely an empty bowl.
Samsung has already provided a notice to its ChatOn users via the app itself and has provided sufficient time to back up the conversations and other content. (if any)