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Purch acquires hardware online review publication AnandTech

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Purch announced on Wednesday that it has acquired AnandTech, internet’s most comprehensive, in-depth, inclusive and obviously, the most popular hardware review site. It recently branched out into general tech news, mobile and gadget reviews, and more.

Purch Inc. holds a portfolio of digital brands and services focused on making complex buying decisions easy for consumers and businesses, across an array of tech-related product and service categories.Purch also owns a number of other long-running technology sites including Business News Daily, Tom’s Hardware and Tom’s Guide.

With this acquisition, Purch aims to help strengthen hardware reviews and to simplify purchase decisions for in-market tech consumers. Purch also claims that the acquisition makes it one of the largest technology publications in the country, with over 100 million visitors per month.

AnandTech provides extra-ordinary reviews of individual PC components, laptops, phones, and operating systems. AnandTech editor-in-chief Ryan Smith said in a statement-

AnandTech has grown by leaps and bounds over the past several years, but we were nearing what’s possible as an independent company. The challenge has always been that there are very few players in the publishing space these days who value deep, high-quality content. We wanted a partner that understood our values [and] had a sound business model to ensure AnandTech’s legacy would continue for years to come.

Both Anandtech and Tom’s Hardware will continue to maintain their independent editorial status. Founder of AnandTech, Anand Shimpi (now an Apple employee) said-

AnandTech represents much of my life’s work over the past 18 years. I am happy to see it end up with a partner committed to taking good care of the brand and its readers. I wouldn’t have had it any other way.

Online media has become quite a trend these days. More and more users are switching to the digital world, and hence, even with the large number of blogs out there, almost each of them is popular among its own set of viewers. And since we are talking online media, VOX raised a huge $50 Million round to keep its online properties going while Digital News Asia also raised $500 K on a similar note.

Senior Writer

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