Facebook’s standalone Messenger app, which was introduced after discontinuing the Messenger service inside of its primary mobile app has already reached 500 million monthly active users.
This is a rapid growth as compared to the April statistics which showed a figure of 200 million monthly active users. Earlier, Facebook disabled the use of Messenger inside of its primary mobile app and introduced a standalone mobile application for messaging purpose. Facebook says that it’s necessary in order to provide a better experience in both messaging and the News Feed. Zuckerberg said-
Asking everyone in our community to install a new app is a big ask. I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think.
Facebook’s director of product management, Peter Martinazzi, in a press release said-
Today more than 500 million people are using Messenger each month and we’re more committed than ever to make it the best possible messaging experience.
Messenger still has a long way to go largely because of the fact that 500 million out of the 1.35 billion monthly users have shown their support. WhatsApp too crossed 600 million monthly active user mark in August without any sort of promotion from Facebook even though it is owned by the social networking giant.