The world’s most popular micro-blogging service, Twitter, will now let its users savour the music while browsing through their tweets.
Twitter added a dockable music players to its stream of messages, photos and videos with a new feature called “Audio Cards.” This new service introduced on Thursday allows users to play podcasts, music and other audio clips direct from their timelines.
Users have been able to embed music before but Audio Cards allow them to listen to the song while browsing which was unaccustomed till now. The first launch partners are SoundCloud and iTunes, but the plan is to get more music services integrated into the Audio Card.
Twitter also announced that content by select iTunes artists will also appear in Audio Cards, allowing users to preview music that has not been released yet. The iTunes player in Twitter plays the whole song, unlike the preview on iTunes Store itself, which plays less than 1 minutes of it.
Twitter didn’t say how Audio Card might evolve, except to stress how this new tie up with third party music services will offer musicians a chance to post exclusive clips.