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Daimler may make a mammoth, 10 Billion Euro investment in electric vehicles

Daimler
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Electric vehicles are quickly becoming the future. Not just the economically viable and environmentally better future, but also one that has luxurious and state of the art cars in it. Tesla has already proved that it is possible to mix style with high-end, sustainable technology. Now, German carmaker Daimler is planning to invest up to 10 billion euros ($11 billion) in developing electric vehicles.

Daimler’s interest in electric vehicles is hardly surprising. The company has made overtures in the field earlier as well and considering that many of its competitors  are jumping into the arena with all their guns blazing, it was only a matter of time before Daimler made a major commitment as well. New advances being made in electric vehicle tech, that have made it possible for Tesla’s cars to look good and drive for longer before needing a charge seemed to have caused Daimler to make up its mind.

Speaking with Stuttgarter Zeitung’s Saturday edition, Daimler’s research and development head Thomas Weber said,

By 2025 we want to develop 10 electric cars based on the same architecture. For this push we want to invest up to 10 billion euros.

We came to know about another tidbit from the German automaker earlier, according to which, it may be planning to roll out as many as 6 electric cars. The number of cars Daimler is planning to get on road actually appears to be higher at 10. What’s more, Weber has confirmed at least three models that will have larger batteries, better tech and a cruising range of up to 7,00 KMs.

Considering that many of Tesla’s cars are insanely good looking and the concept car Audi touted last year — which is slated to hit production in 2018 — we can expect Daimler to come up with at least one super premium model. The number can be even larger as carmakers seem to be focusing a disproportionate amount of attention on looks and style — perhaps to wash off the long held prejudice against EVs for being ugly.

A bibliophile and a business enthusiast.

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