Well, well, well. Facebook really is changing the definition of social networking or at least, is shedding the cloak of a mere social platform. The company is launching a whole bunch of very interesting features that will let users do things like buy tickets for movies and other events, get price quotes from shops and service providers or even let others suggest places you might want to visit — complete with a map.
Yup. Facebook has decided to expand the range of its services to encompass a whole bunch of real life things too and towards that, has partnered up with various other companies. Delivery.com, Slice, Ticketmaster, Fandango, and Eventbrite are among those that will be helping users book tickets to movies and concerts, buy food and so on — all via the Facebook platform.
Users can also leverage the platform to book appointments with, local businesses, say the plumber or the doctor. In case representatives of the business are not online at the time a particular request is placed, users can simply ask for a particular time and the business can then generate a confirmation whenever they come back online.
Another extremely interesting feature is recommendations. Facebook is basically the only platform where so many of our friends, family members and acquaintances are all together. Seeking to leverage this, the company has launched a new feature that will let users ask their contacts about advice on places to visit, special attractions, things to do and so on, while in a particular city.
After people are done offering advice through comments, Facebook will assimilate and accumulate all of these recommendations into one single map, making it very easy for the user to check out all the special places within a single glance.
These recommendations are presented as a separate status option and users can post anything they like. You don’t have to limit yourself to asking for advice about places to visit within a city either. Facebook has given you a tool to ask opinions about places to visit and those places can be the restaurant across the street as soon as something halfway across the world.
The idea is certainly awesome. This way, people will be able to get some real, actually helpful advice while traveling. It will also help increase user engagement on the platform.
People come to Facebook every day to connect and share experiences with friends and family. We share the great places we go and we ask our friends for advice when we need help getting things done. Today we’re starting to introduce a variety of new features that help you use those connections to discover new things in the world around you, decide what to do or where to go, and connect with local businesses in easier and faster ways.
The whole point of these newly released features is to let people get through stuff like booking tickets, appointments and making up their minds about places to visit, quicker. It is surprising how much more can be done in the same amount of time when you have a ready source of recommendations and don’t have to go out to buy tickets and book appointments. Facebook’s point with these features is to make sure that people get through their chores quickly so that they actually have time and the inspiration to go places and events.
Needless to say, as the platform offers its users more things to do and more facilities to make use of, user engagement is going to skyrocket. Businesses are also going to look at the platform as something which gets them direct leads instead of just through advertisements, and while the company is not charging them anything at present — well, there is another potential source of revenue right there.
The features are rolling out to users in the US even as we speak. We can probably expect the company to follow up with a global update soon as well.