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Google India VP Rajan Anandan backs women’s health tracking startup Maya

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Maya, a Bangalore-based women’s health tracker startup, has received an undisclosed investment from Google’s SEA and India operations VP Rajan Anandan. He has invested in his personal capacity. The funds raised in this current round will be used by the company to enhance the user experience. It will also spend money for product development and to expand the user base of Maya in India.

The company has also appointed technology veteran Raghu Mallena as its chief technology officer and co-founder. Earlier, it had raised seed funding of Rs. 5 crore from Prime Venture Partners.

Commenting on his new role at Maya, Raghu Mallena said,

I have been in the tech industry for more than 20 years and worked on some great projects – but Maya is a different ballgame. It is humbling to work on something that changes the lives of millions of women across the world.

Maya has already generated more than a 100 Mn data points and we are just getting started. Using technology and data science to solve problems that have not been addressed before is a challenge I am looking forward to.

Founded in early 2012 by John Paul, the company was earlier known as LoveCycles. However, it later re-branded to Maya. It enables women to keep track of their menstrual and physiological health via a mobile application.

Maya is building a personal health assistant that uses data, analytics and machine learning to provide women actionable insights around their health. It claims to have processed more than 100 million data points to build its predictive models.

As per the company, it logs more than 1.2 million active users every month, and has clocked more than 6.5 million downloads in more than 50 countries worldwide. The tracker supports 13 languages including Hindi, Spanish, Portuguese, Italian and French.

John Paul, co-founder of the company, said,

Rajan is one of the most prolific internet executives and investors in South Asia. He is known to invest in companies that are potential disruptors and we are honored to be a part of his portfolio.

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